Victoria Centre – 50th Anniversary

To mark Victoria Centre’s 50th anniversary in 2022, we created a multi-channel campaign that celebrated its rich history and cement its position as a real icon in Nottingham.

The year-long campaign features different ‘real-life’ stories each month, carefully aligning to key seasons and events in the Centre’s marketing calendar such as Mother’s Day and Christmas. The campaign has been rolled out across a broad range of communications including digital, print and in-centre activations.