Client
Jack Haigh Virtual Coaching
Industry
Health & Fitness
What we did
Brand Identity
Web Design
Web Build
As coach for personal trainers, Jack helps PTs to practise what they preach. Based entirely online, the business needed to convey the sense of being larger than an individual. We unpicked it to find out how the business can grow, looking beyond Jack himself.
To apply the strategy and vision into a visual identity, the language and imagery projects confidence, performance and energy to represent the fitness sector. The colour palette and fonts give a technical edge, emphasising JH’s online base.
By planning for how the business will grow in the long-term future, there’ll be no need to reinvent the brand or website in two years’ time.
