Client
Doughnotts
Industry
Food & Retail
What we did
Brand Identity
Brand Strategy
Digital Assets
A brand refresh that hit the sweet spot
Doughnotts began life in Nottingham in 2015 and has since grown across the Midlands with six stores from Leicester to Lincoln. But rapid growth brought brand drift — different teams, different styles, and a visual identity that started to lose its shape. Doughnotts asked us to bring it all back together. We created a brand toolkit that everyone could use — from head office to the shop floor — ensuring fonts, colours, visuals and tone finally matched the character and charm of the brand itself.
